Celebrity Cruises celebrates International Women’s Day.
HAVING ACHIEVED 32 PERCENT FEMALE BRIDGE OFFICERS
IN AN INDUSTRY WHERE LESS THAN 2 PERCENT OF MARINERS ARE WOMEN
For 24 Hours, Line Changes Famous ‘X’ logo to ‘XX,’ Representing the Female Chromosome, and Projects it on Newest Ship, Celebrity Beyond, Helmed by First Female “Start Up” Captain, Kate McCue
MIAMI (March 8, 2022) – With a long history of championing diversity and inclusion, Celebrity Cruises today set a new benchmark in the cruise industry, announcing that one third of its bridge officers are now female, in an industry where less than 2% of mariners are women. As a display of its commitment to equality, advancement and the accomplishments of women, the brand is changing its global “X” logo to “XX” on its social media channels in honor of the female chromosome for International Women’s Day. Celebrating all those who identify as female, this symbolic display supports this year’s #BreakTheBias international theme.
The “XX” logo was also projected onto Celebrity BeyondSM, the company’s highly anticipated flagship under final construction at the Chantiers de l’Atlantique shipyard in St. Nazaire, France in preparation for its April 2022 debut and set to be helmed by female captain Kate McCue. When McCue maneuvers Celebrity Beyond from the shipyard, she will become the first woman to helm an inaugural cruise ship sailing, an industry honor commonly referred to as being the “start up” captain.
With a penchant for rising above the industry norms, Celebrity has made maritime history for its progressive thinking and barrier-breaking initiatives. In 2015, President and CEO Lisa Lutoff-Perlo, a catalyst for change in the 200-year-old industry, appointed Captain Kate McCue as the first – and still only – American female ship captain, starting an intentional effort by the brand to attract more women to the industry and into leadership roles across its fleet.
The cruise line further captured the world’s attention on International Women’s Day 2020, when the first all-female bridge and officer team led by Captain Kate departed on a history-making sailing on board the award-winning Celebrity Edge. Made up of 26 women representing 16 different countries, the all-female bridge and leadership team reunited virtually on International Women’s Day 2021, one year after their glass ceiling-shattering achievement, to reflect on the historic sailing and discuss the challenging year that followed amidst the coronavirus pandemic.
Then, on June 26, 2021, Captain Kate led the Celebrity fleet – and the industry – back into operation when Celebrity Edge became the first cruise ship to sail with guests from a U.S. port in more than a year due to the global coronavirus pandemic.
“Looking back at how far we’ve come in six years is quite extraordinary, and speaks volumes to the leadership and shared vision of the talented men and women I work with every day,” said Celebrity Cruises president and CEO Lisa Lutoff-Perlo. “Now, we have incredible women from 19 countries and at all levels of maritime leadership to inspire girls in this awe-inspiring industry that opens up the world with the transformative power of travel. We are so proud to pioneer this path and keep at this work so everyone who dreams of a career on board a cruise ship - whether they identify as male or female - encounters a new standard across the seven seas.”
When Captain Kate takes the helm of Celebrity Beyond this spring, she will be surrounded by an accomplished nine-person Bridge team, including four female officers: Chief Officer Rachel Arnold (UK); Second Officer Dionysia Giapappa (Greece); Third Officer Gifty Adu Gyamfi (Ghana); and Third Officer Antonina Kolodziejczyk (Poland).
For more information on Celebrity Cruises’ work to #BridgeTheGap in the cruise industry, visit https://www.celebritycruises.com/about-us/celebrity-cares/international-womens-day.
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About Celebrity Cruises
Celebrity Cruises’ iconic “X” is the mark of a fleet of 14 award-winning ships redefining luxury cruise travel with cool, contemporary design and accommodation; dining, spa and entertainment experiences for modern tastes; and culturally rich and diverse destination experiences, all complemented by warm, personalized service. Celebrity has pioneered many industry firsts at sea, including: the first use of solar panels on a cruise ship; the first to eliminate use of plastic water bottles; the first American female Captain of a cruise ship; the first-ever all-female bridge and officer team sailing; the first West African woman to work on the bridge of a cruise ship; and one of the first legal same-sex weddings performed at sea. Driven by wanderlust and a passion for opening the world, Celebrity journeys to all seven continents, visiting nearly 300 destinations in more than 70 countries. Celebrity Cruises is one of five cruise brands owned by global cruise company Royal Caribbean Group. (NYSE: RCL).
Media Contact:
Susan Lomax, SLomax@Celebrity.com
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